The Benefits of Using Squarespace
MAY 18, 2022
I have used many website builders including Wordpress, Webflow, and Wix and I have to say, Squarespace always comes out on top. My own website and all of my clients’ websites were built using Squarespace. The interface is easy to use for beginners and it’s also customizable with code for designers that are more tech savvy. Here are my top 4 reasons why I always recommend and design websites in Squarespace.
01. Easy to Edit
You will always be making changes to your website no matter what platform you use. Whether you need to edit prices, write blog posts, or completely redesign your website, making changes is inevitable. Luckily, Squarespace makes it easy to keep up with all of the editing.
With a minimalistic and user-friendly interface, Squarespace allows you to make changes without needing to know a single line of code. My clients never feel overwhelmed when they want to make edits to their own websites.
02. Built-in SEO
Squarespace comes with many built-in SEO tools including, image alt text, customizable urls, page redirects, keywords, tags, and descriptions. All of these tools are already integrated within the website, which means no need for extra plugins.
By using all the built-in tools you'll be able to increase your discovery rates and rank higher in search engines when people are looking for your products or services. Squarespace also offers a comprehensive SEO checklist that includes what to do before and after publishing your site, as well as best content practices.
03. Security & Analytics
Every Squarespace plan comes with a free SSL (Secure Sockets Layer) certificate which encrypts the data that's entered into your site. This is very important because it builds trust with visitors, helps you rank higher on Google, and protects customers' payment details when they buy products from your site.
Squarespace Analytics helps you learn where your site visits and sales are coming from so that you can analyze which channels are most effective. You can also use engagement stats like views, time on page, and exit rate to quickly identify popular content.
04. All-in-one Platform
Squarespace is great for selling products/services, blogging, portfolios, and so much more. The interface is minimal and intuitive which makes it easy to manage your website no matter your technical ability. Marketing, sales tools, and social feeds are already integrated into every website.
There are also options to add Squarespace Extensions including MailChimp, Printful, Quickbooks, and plenty others. Squarespace also provides quick and helpful customer support via live chat and email.
If you’re interested in a custom Squarespace website, but don’t have the time or the design expertise to put everything together, fill out my contact form here or send an inquiry to hello@atristudios.com.
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