Elana Jewelry
VISUAL IDENTITY + SQUARESPACE WEBSITE DESIGN
Elegant — Refined — Chic — Modern
Elana is a jewelry brand that sells authentic ethically sourced, solid gold and silver jewelry at affordable prices. They value quality over quantity and believe that everyone deserves to have a little bit of luxury in their daily lives. That is why their products are the most affordable among other luxury brands. Elana Jewelry is elegant, but minimal enough to wear on a daily basis. The visual identity was chosen to support the elegance that Elana Jewelry represents. Delicate typography and a neutral color palette were chosen to compliment the brand by making it chic yet approachable. I incorporated the same style within the website to create a cohesive theme across all platforms.
